assistant professor in AGH University of Krakow; a professional with more than 20 years of educational and practical experience, skilled in data collection and marketing research; author of over 100 publications (ORCID: 0000-0002-9208-367X). Member of the Polish Scientific Marketing Association; accredited tutoring practitioner; has comprehensive experience in training and teaching; lectured and conducted research in Spain, Finland, Netherlands and Portugal; completed several international teacher training courses for higher education. Her main research interests focus on consumer behaviour, in particular the determinants of pro-environmental behaviour, taking into account cultural differences
